Hyundai Experience Well Received

Last week we and whole host of customers and dealers were in Belgium to witness Hyundai Construction Equipment Europe’s first International Experience Days event.

The Hyundai Experience Days took place at the company’s stunning new European headquarters in Tessenderlo. Having held a very successful event for French customers in March the decision was made to hold another one this October with a wider spectrum of visitors attending. The aim of the event was to treat Hyundai customers and potential customers to what they described as a “total company experience” which would go way beyond the traditional trade shows.

We spent a very enjoyable morning at a dedicated demonstration area where around 16 machines were on display and around half a dozen were available to gain that valuable “hands on” experience on. Product specialists were also on hand to talk about the various machines and applications.

We later headed back to the site of the new headquarters where following lunch we were given a behind the scenes tour of the facility including the Hyundai Academy. I will be reporting on this event in more detail in a future edition of Earthmovers but in the meantime, checkout my video from the demo ground.