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by Nick Drew  |  Wed 29 Aug 2018

Phoenix Hire & Sales Appointed as Yanmar Plant Dealer for Wales

With a growing demand for their diverse range of plant and equipment in Wales, YANMAR the Japanese based engine and plant manufacturer, have appointed Phoenix Hire & Sales as one of the first main dealers in the UK, and the only dealer in Wales!

Phoenix Hire & Sales Appointed as Yanmar Plant Dealer for Wales
Phoenix have been a leading independent tool hirer in the Welsh construction industry for 10 years and as a result have developed an extensive network of customers which will now be offered the entire Yanmar machinery range, in addition to a full stock of parts. Jason Derraven, Sales Director for Phoenix Hire and Sales Limited said “We took the decision to add plant to our hire product portfolio back in 2012 following a strong increase in customer demand. Sales enquires soon followed and year on year we have seen a very encouraging growth within our plant sales division. Currently, we have just over 100 Yanmar machines on the hire fleet in active duty with a forecasted investment of a further Ł1.2 million to meet customer demand. We feel immensely proud to be selected as one of the first dealers in the UK and the main dealer covering the Welsh territory." Yanmar, inventors of the ViO concept (Zero Tail Swing mini excavators), mission is to manufacture reliable, safe and robust machines that perfectly meet the market’s requirements. From the design and the production of the machines, to the follow-up and services now provided by Phoenix Hire and Sales. 2018 saw Phoenix Hire & Sales reach its 10 years in business milestone. Originally founded by Gary Derraven in 2008, the board of directors felt this needed to be marked by a special event open to all staff and their partners.  Hosted exclusively at the Vale of Glamorgan Resort in South Wales, the company acknowledged the hard work & dedicated commitment by all the staff by the means of food, drink & entertainment in the form of Tom Jones (Tribute Act that is). In line with the announcement of Phoenix Hire & Sales being awarded the new Yanmar main dealership and to further celebrate the 10 year anniversary, a new Yanmar sv60 excavator has been added to the hire fleet, exclusively in pure black livery with 10 year anniversary branding. To further strengthen the Phoenix Hire and Sales brand, the company has recently acquired new premises for their Cardiff branch. This expansion coincides with a large refurbishment programme into the Phoenix livery across South Wales, and makes an important step into the company’s growth plans. Extending and improving the footprint and coverage in the Welsh Capital will be important to the business and customers. Located in the sought after Cardiff Bay area of the city, the grand opening for the Capital Flagship will be in late September. A strong focus on the new plant franchise is expected here as well as across all branches in the group.  

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