Bring on the Sunward Dancing Girls & Diggers

We recently visited the European headquarters of Sunward in Tessenderlo, Belgium. You will be able the read what we got up to during that visit in the next edition of Earthmovers Magazine, but while trawling the web over the weekend I came across this video from Sunward China, and thought it would be fun to share it here on the Digger Man Blog.

We certainly received a very warm welcome from the Sunward European team in Belgium, but we were not treated to any dancing diggers or dancing girls, not that I was expecting either to be honest, but I guess we all do love a bit of showmanship at events.

It’s not unusual to see dancing diggers and dancers at some of the big shows such as Bauma and especially during ConExpo Con/Agg in Las Vegas, with that special brand of North American razzamatazz, that we have come to expect. I have also noticed it’s something that still seems very popular with the Chinese brands.

This video is actually a couple of years old now, but its still a good watch and very well shot by the camera crew, so enjoy the footage!