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by Nick Drew  |  Wed 18 Aug 2021

It’s a Buyer’s Market and Always Has Been

I came across this classic 1970’s film from the Caterpillar Tractor Company over the weekend, and thought it would make for a good debate on plant and machinery customers purchasing habits.

It’s a Buyer’s Market and Always Has Been

I was somewhat surprised by the nature of this video, which is entitled The Threat and The Challenge, and the fact that Caterpillar were talking about the fierce competition between the different heavy equipment manufacturers, that were around back in those days, in particular the likes of John Deere, Fiat-Allis and Komatsu.

Caterpillar highlight the fact that customers always have a choice, and that there are many factors to take into consideration about what they purchase and why.

It’s a scenario that continues to this day, and for me, that’s what makes this clip so interesting.

Manufacturers have to stay at the top of their game, as do the dealers that sell their products, as we have seen many times before, poor dealership quality can have a serious impact on future sales of any product.

I’ll be interested to hear your thoughts on this one.

Checkout the video.

 

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