Postcards from ConExpo-Con/Agg (Part Three)

Scottish based ADT manufacturer Rokbak have been enjoying a successful first appearance at ConExpo-Con/AGG in Las Vegas and we paid them a visit on the second day of the show.

Rokbak have been enjoying phenomenal success in the North American market since launching the brand name last year, so it was a natural decision to appear at the largest construction machinery show in North America.

The company presented the two models in the range, namely the 30-tonne class RA30 and 40-tonne class RA40 which were gathering a lot of interest from visitors during the first day of the show when I passed by the stand. 
 

The message was clear, they wanted to enable visitors to get up close and personal with the trucks, to be able to demonstrate how they can offer grounded ‘Rok-solid’ performance Stateside. 

It’s been many years since I got behind the wheel of an ADT in anger, and I’m looking forward to spending time in a Rokbak at some point later this year if all goes to plan. 

I was delighted to be able to interview Jacqueline Reid, who is the Head of Global Marketing for Rokbak, in one of what is a series of interviews that we will be posting on the Digger Man Blog social media channels in due course.