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Blue Machinery appointed dealer for Morbark

Blue Machinery has been appointed as the exclusive distributor for the Morbark brand across the UK and Ireland. The new agreement means that Blue Scotland, Blue Central, Blue Southern and Blue Ireland will now supply Morbark’s industrial product range within the regions it operates.

Based out of Winn, Michigan, Morbark LLC has been innovating and manufacturing durable, high performance equipment since 1957. Morbark’s industrial range includes a wide collection of premium horizontal grinders and chippers which complement Blue Machinery’s current portfolio of brands, including Doppstadt and Fuchs – a Terex brand.

These new product lines will help Blue Machinery to bolster its offerings to customers within existing recycling markets, who require machines with higher horsepower and throughput, whilst also enabling the planned expansion into the forestry sector. As well as being able to supply Morbark’s range of mobile machines, Blue Machinery will also be able to offer static, electric grinders and chippers.

Following the arrangement, Blue Spares now becomes the authorised supplier of genuine OEM parts across the UK and Ireland for the full Morbark industrial range. It has parts stocked ready to service existing Morbark customers from both its Warrington and Stirling depots, which collectively hold an inventory of over £5million. Blue Spares’ dedicated team of parts experts offer customers with 24/7/365 availability to keep their machines up and running.

Blue Machinery acquired the dealership from previous distributor Steel Viper and is working closely with that company throughout the transition period. The teams from sales, service and spare parts are all undergoing a training programme on the Morbark product range.

Time for change
Director at Steel Viper, David Harper commented, “It’s been a pleasure supplying the world leading Morbark brand over the last six years, however we recognise that Blue Machinery provides an opportunity to take the brand to the next level within the market. Our existing Morbark customers will benefit significantly from Blue Machinery’s localised service, sales and spare parts. I would like to thank all our customers for their continued business and support over the years, and we wish Blue Machinery every success for the future.”

Managing Director at Blue Scotland, Austin Carey said, “We are delighted to have concluded commercial terms with David Harper at Steel Viper, to become the new dealers for Morbark. In October Blue Machinery’s regional directors had an excellent visit to the very impressive 1,000,000sq ft Morbark facilities in Michigan. We met the Morbark senior Management team and had time discuss where the opportunities exist in UK & Irish markets.

“Our strategy is to expand our existing customer base by entering the forestry and sawmill markets, where we will be adding additional products to complement the Morbark range,” Carey continued. “Our six regional depots provide a national footprint, meaning that we are well positioned to stock a large inventory of machines and spare parts to give maximum uptime to our customers.

“We have an excellent opportunity to heavily penetrate the market, and we plan to allocate extensive resources towards establishing the brand and fulfilling its potential in the UK and Ireland. We are excited to meet all the existing Morbark customers and welcome some new ones along our journey,” Carey said.

Michael Stanton, VP of Sales and Marketing at Morbark added, “The addition of The Blue Group, which has a long history of offering premium support for both sales and aftermarket, aligns with our desire to be partnered with the very best organisations globally. We look forward to working closely with Blue Group, who will provide the opportunity to grow our brand across the UK and Ireland.”

The four regional business are now taking orders for 2023. Blue Machinery currently has the 3000XT Wood Hog Horizontal Grinder in the UK and available for demonstration, so prospective customers are encouraged to get in touch with their Blue representative.

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