by Richard Cosgrove | Tue 29 Jul 2025
Datatag steps up tool theft fight with new marking system
Datatag, the UK’s leading provider of forensic security marking and registration systems, is proud to announce the continuation of its high-profile sponsorship of the British Superbike Championship (BSB) in 2025. This year, Datatag will use its presence at the UK’s most-watched motorcycle racing series to shine a spotlight on its all-new Power Tool Forensic Marking System — a cutting-edge solution aimed at tackling the growing epidemic of tool theft across the UK.
Datatag’s longstanding partnership with BSB has provided a powerful platform for raising awareness of forensic security marking across a broad audience. From professional teams in the paddock to fans and amateur riders at home, the championship offers the perfect environment to demonstrate how Datatag technologies protect valuable assets—on and off the track.
In 2025, the spotlight will be on a different kind of engine power. With power tool theft reports running to over 25,000 last year costing tradespeople, businesses, and individuals in the region of £40million pounds, Datatag has responded with an all new forensic marking solution specifically designed for portable hand held power tools. Using a unique combination of visible identification labels, warning labels, Datadots®, and a unique chemical forensic DNA, the system permanently marks up to 48 power tools, batteries and accessories with an identity that is registered to the owner on Datatag’s secure national database—accessible by UK police forces. Additionally the 500 or so Datadots(r) suppied with each system can also be applied to wrenches, chisels, pliers and other smaller non-powered items offering protection to your whole toolbox! Priced at just £59.95* this new system offers an affordable, dependable and proven deterrent in the fight to save tradespeople's livelihoods.
“Tool theft is an ongoing issue that continues to affect people’s livelihoods,” said Kevin Howells, Managing Director of Datatag. “By using the British Superbike Championship to raise awareness of our new forensic tool marking solution, we’re not only supporting a sport we’re passionate about—we’re also bringing attention to a real-world problem and offering a proven solution to help stop it.”
At featured rounds the branded Datatag trailer will be present to demonstrate live to visitors how the system works, showcasing how tradespeople, contractors, and businesses can protect their tools. With BSB attracting over 350,000 trackside fans annually and a wider broadcast audience across the UK and Europe, the campaign is expected to reach thousands of potential users.
BSB Series Director Stuart Higgs added: “Datatag has been an invaluable partner to the British Superbike Championship and their continued support, especially with a focus on community-impact issues like tool theft, aligns with our values and adds real benefit to the wider motorsport audience.”
As Datatag continues to protect motorcycles, tools, and beyond, the company’s presence in the BSB paddock remains a dynamic blend of passion for performance and dedication to security.
*All Datatag Systems are single payment security solutions with no subscriptions, annual fees or hidden charges.
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