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Doosan sales record

by Kyle Molyneux  |  Mon 04 Nov 2019

Doosan sales record

Doosan Infracore has broken its construction equipment sales record in the European market. Doosan Infracore Europe sold 548 units of construction equipment in September, its highest monthly sales figure ever. Furthermore, Doosan Infracore Europe sold more than 3,200 units of construction equipment up until September, its highest figure for any nine-month period.

Recently, Doosan Infracore Europe signed contracts with CEMEX and Beuloc for the delivery of 100 wheel loaders and 80 excavators, respectively. Growth has been most prominent in the French and Italian markets, with sales up 41% and 40% year-on-year. Doosan puts these strong results down to its decision to place more power in the hands of European sales departments, encouraging them to establish their own performance/profitability analysis system so that sales representatives can make decisions faster and more efficiently in the field.

“Despite the difficult market conditions, we continue to set new sales records, surpassing the previous records set in 2007, thanks to the company’s fast strategy establishment and prompt decision-making,” said Gilles Bendaoud, who is in charge of sales at Doosan Infracore Europe. 

“We will further enhance direct communication with our dealers and customers, boost the marketing efforts for our new products optimized for the Stage V standards, and raise our position in the European market even higher.”

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