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Finning adds Howard Plant Sales to regional network

Finning UK & Ireland, the world’s largest dealer of Cat machines and equipment, is celebrating its 11th dealership to sign up as an Authorised Sales and Service Centre following the launch of a regional network 12 months ago. The continued expansion of the network follows an increase in demand for Cat Compact machines across the construction, landscaping, and agricultural sectors, with each of the established dealers being strategically located to serve customers across the country.

Existing partners already include Norris Plant Hire, Cooks Midlands, Bennie Plant, South Wales Fork Trucks (SWFT), Mark Garrick Ltd, LCF Engineering, R C Dalgliesh, DM Forklifts, Frank Sutton Ltd and DJS Hydraulics Agri. Furthermore, the latest dealer to join the network is Howard Plant Sales, based in Middlewich, which will support customers in the North West.

Andrew Davies, Head of BCP at Finning UK & Ireland said, “We are really pleased with how the regional network has grown over the last year and the relationships that have formed between our dealers. All of our partners are also working closely with our internal sales team, which has helped to assist customers quickly and efficiently across the country. This year our ASSCs will play an integral part in developing our market share and the feedback we’ve had from customers is that being able to deal with someone that is experienced and on their doorstep is something they really value, together with the fast turnaround on machines which the ASSCs are able to provide.

“Our current aim is to continue increasing our coverage across the country by expanding the ASSC network to a total of 15 dealers by the end of the year, so that we can deliver the industry leading level of service our customers expect,” Andrew added.

These compact machines, which weigh up to 10 tonnes, are largely used by landscaping companies, owner operators, road and building contractors and small plant hire companies. To date, the ASSC network has purchased more than 215 machines, which has played a critical role in helping Finning increase its market share within the compact equipment sector over the last year. As the network continues to expand, Finning’s ASSCs will continue to help develop Caterpillar’s market share in the compact equipment sector, by providing customers with a fast, reliable and localised service that is tailored to their needs.

For dealers who sign up to become ASSC’s, Finning offers extensive support and training throughout the year including an annual dealer conference and training event at the Caterpillar facility in Desford.

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