by Richard Cosgrove | Mon 15 Sep 2025
Finning celebrates 100 years of CaterpillarŪ excellence at PlantWorx 2025
An outdoor cinema will form the centrepiece of the Finning UK & Ireland stand, showcasing the story of construction equipment manufacturer Caterpillar and its future developments. There will also be an impressive array of Cat machines on display along with the chance to win an excavator or genset as part of Finning’s year-long milestone celebration.
PlantWorx is the largest working construction equipment show, bringing industry experts together to champion the latest machinery, systems and technology. Running from September 23 to 25 at Newark Showground, Finning will use the opportunity to mark a century of success for Caterpillar, and its own 92-year partnership with the brand.
Tim Ballard, General Manager Retail and Marketing at Finning UK & Ireland, said: “While acknowledging 100 years of advances in the field of construction equipment, power and technology, we want to embrace the future with Caterpillar too.At the heart of our stand will be the customer area, viewing platform and Finning cinema where visitors can watch a commemorative film produced as part of the Caterpillar Next 100 Years campaign. It will take viewers back to Caterpillar’s origins, tracking its role in major global infrastructure projects like Palm Island in Dubai and the Trans-Amazonian Highway, before looking ahead to the future of autonomous sites, remote control, and advanced technology.”
The star of the show will be the Cat 444 Centennial Backhoe Loader. The special edition machine, painted Centennial Grey to reflect the original Caterpillar branding, is one of only 10 limited edition models produced globally. It has been on display outside of Finning’s Staffordshire HQ, commemorating their shared history over the decades as well as 40 years of backhoe loader production in Leicester.
The strong line-up of equipment on display also includes the Cat 285 compact track loader (CTL). The CTL is new to the UK, offering 50 per cent more torque than the Cat 299D3 model, greater lift height and a roomier cab. A rebuilt Cat D6 Dozer will give visitors the chance to explore the Finning workshop expertise as well as its engineering, parts, service and maintenance offer, and a Cat M315 Wheeled Excavator with Tilt Rotator will shine a light on Caterpillar’s distinct ability to deliver high performance alongside ease of use. In addition, a Cat Generator and Cat C3.6 industrial diesel engine will display just some of the power range capabilities on offer from Caterpillar.
The Finning ‘Win Big’ giveaway is aimed at giving more people the chance to benefit from the Finning combination of technology and expertise. Visitors to PlantWorx can enter the first-of-its kind giveaway for free at the show or via the Finning website where, to be in with a chance of winning a 301.6 Mini Excavator or DE110E2 generator, participants must answer the following question: ‘How would winning a Cat machine or generator help you build something that lasts?’
Tim said: “We are encouraging customers old and new to enter the competition, as well as those that have always admired Caterpillar equipment from afar, but have not had the chance to own one yet.
“Throughout the last century, Caterpillar has had a significant impact on UK industry, establishing major manufacturing facilities, employing thousands, and supplying machines to support multiple sectors including construction, mining and power generation.
“At Finning we are looking ahead to the next century of Caterpillar and urging those from all backgrounds and applications to enter the competition and become part of our legacy and reputation for industrial excellence.”
Entrants have until December 31, 2025 to enter. In addition to being entered into the Win Big prize draw, all participants will be automatically included in monthly prize draws for a chance to win branded merchandise, parts vouchers, and even an exclusive trip to Malaga.
Highlighting its impact on the UK construction equipment industry, Finning are proud to be the headline sponsor of The PlantWorx Innovation Awards Dinner, which takes place on 23rd September and celebrates the brightest, and boldest minds in construction innovation.
3 issues of Earthmovers for just £3 - click here