by Richard Cosgrove | Thu 21 May 2026
GearJoT partners with Stevens Equipment Rental
After a three-year pilot with Stevens Equipment Rental, fleet management platform GearJoT is launching in the UK to help contractors, rental companies, and dealers manage mixed fleets more efficiently.
As SER’s fleet and footprint expanded, the heavy plant hire specialist realised it needed a unified asset management solution to facilitate efficient and effective collaboration between its teams throughout the lifecycle of its machines.
Existing platforms were often finance- or sales-focused, with only basic maintenance features – not enough to support a rapidly growing rental business. Drawing on his background in the used equipment sector, GearJoT founder David Macfarlan offered a different approach.
“Every time I spoke with a customer looking to buy a used machine, they would say, ‘we need the records. We want to see the maintenance history’,” Macfarlan explained. “So GearJoT was designed to provide the complete maintenance and service history for every asset.”
SER became a pilot user for GearJoT, providing practical, real-world feedback that would help shape the platform into a tool suitable for any business managing fleets in the construction and extraction industries.
“SER has a meticulous maintenance culture, which aligns perfectly with what we were trying to achieve,” Macfarlan said. “If GearJoT could meet the standards of their team, we knew it would work for any operator, and we’re grateful for their input.”
Refinements to the GearJoT platform based on SER’s feedback included a mobile app, enabling engineers to update tasks and inspections from the field; the ability to share detailed inspection reports, including photos and videos, directly with customers and manufacturers; and telematics feeds from multiple equipment brands in one place.
“Previously, we would have different telematics platforms open for all the equipment brands in our fleet,” said David Grace, SER’s plant manager. “Now in GearJoT we can see the location and health of all our machines at a glance and be more proactive in our maintenance. It makes it so much easier to fix small issues at a convenient moment – often before the operator is even aware of them – before they can turn into more serious problems that lead to unplanned downtime.”
GearJoT is now embedded across the entire SER business, from service coordinators and hire desk staff to sales and finance teams.
“GearJoT has become part of our world,” Grace said. “It helps us collaborate across teams, track every machine, provide clear, professional information to our customers, and ensure the highest levels of service.”
Now with the pilot phase complete, GearJoT is launching across Europe and North America.
“Working with a high-quality operator such as SER allowed us to see exactly how all aspects of fleet management work on the ground,” Macfarlan concluded. “Their feedback on inspections, task handling, and data consolidation was invaluable, and it ensures that GearJoT is a platform that genuinely works for users across mining and construction.”
Subscribe to Earthmovers magazine NOW - 3 issues for just £3 - CLICK HERE