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Kubota’s record-breaking year

by Kyle Molyneux  |  Fri 27 Jan 2023

Kubota’s record-breaking year

In a year that saw Kubota celebrate a quarter of a century as the number one supplier of mini-excavators to the UK and Ireland markets, this success cements Kubota’s reputation for providing robust, high-performing, and reliable machinery. In addition to machinery sales, the manufacturer had many reasons to celebrate across 2022.

Marking its ‘25 years at the top’ over the course of last year, Kubota embarked on a 12-month programme of activity to commemorate the banner achievement. From a product demo week showcasing some of the latest advancements in Kubota machinery, to a range of competitions and giveaways designed to say thank you to its loyal fanbase, the manufacturer made sure its milestone year was one to remember.

And as much as Kubota celebrated its legacy throughout 2022, it also made significant investment into its future. The business recently unveiled plans to boost production at its primary mini-excavator manufacturing plant in Japan, via investment totalling more than £100m. The expansion of Hirakata Plant will see Kubota increase its annual production capability from 48,800 to 78,000 units, helping the manufacturer meet both existing demand in Europe and North America and predicted increases in demand in Asia.

Kubota has also opened the doors to a new European Parts Centre in France, which will significantly strengthen its parts supply system to Europe. Representing an investment of more than 15 million euros, the centre ensures seamless supply of parts to dealers and distributors across the continent, including the UK and Ireland.

Rob White, division manager for construction at Kubota UK said, “As we look back on a record-breaking year for Kubota, it is with much excitement for what the future holds. Reaching our 25th year as the UK’s leading mini-excavator manufacturer was testament to the hard work of our team and our UK and Ireland dealer network and an achievement we are very proud of. Couple that with a record-breaking year for our Engines division and there was much cause for celebration across the business.

“Kubota is not a company that rests on its laurels, and our eye is always on how we can further sharpen and improve our offering for customers,” Rob continued. “At bauma 2022, we showcased some of the newest additions to our sustainable Smart Energy Solutions range, especially designed to give operators greener choices when it comes to construction machinery.

“We have several exciting product and service announcements to be made across this year, and we are looking forward to sharing them with you in due course. We’re excited to make 2023 every bit as landmark for the business as last year,” Rob concluded.

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