by Richard Cosgrove | Wed 28 Jan 2026
SANY UK hosts 2026 Dealer Conference
SANY UK proudly welcomed its nationwide dealer network to Carden Park, Chester last Thursday for the annual Dealer Conference—an event built around this year’s theme, “Digging Deeper, Reaching Higher.” The theme set the tone for a day focused on strengthening partnerships, refining strategy, and pushing for new levels of performance across the dealer network.
Throughout the day, attendees heard from SANY UK leadership, product specialists, and guest presenters, all who delivered forward-looking insights on global progress, UK market performance, and the strategic direction for 2026. Presentations covered everything from new product developments and marketing initiatives to improvements across service, parts and aftermarket support—reinforcing SANY’s commitment to continuous improvement.
The conference also included open discussions and breakout sessions, giving dealers a platform to share ideas, tackle challenges, and collaborate on new opportunities.
SANY UK took the opportunity to recognise the outstanding commitment of its direct sales team and dealer network, presenting a series of awards that honoured exceptional performance in sales and customer service throughout 2025. A special congratulations goes to Global Machinery Solutions, proudly named Dealer of the Year—a testament to their hard work, dedication, and consistently high standards over the past year.
After a productive day, delegates enjoyed an evening of welcome drinks followed by a dinner reception—an opportunity to unwind and celebrate the achievements of the dealer network.
“What makes SANY UK truly powerful is not just our machines, but the people behind the brand,” said Jonathon Smith, SANY UK Dealer Sales Manager. “This conference highlighted exactly what makes our dealer network so special; collaboration, commitment and a shared drive to succeed. As we move into 2026 from a position of strength, with an expanding product range and growing market presence, our focus is clear: to grow together, invest in innovation, and strengthen our position as one of the fastest-growing equipment brands in the UK.
I would like to thank every dealer and partner for their continued commitment and support, and we look forward to another successful year of growth, opportunity and shared achievement.”
This year’s conference reinforced the strength of the SANY UK dealer community and the shared vision for the future. By digging deeper into strategic opportunities and reaching higher in performance and customer service, SANY UK and its dealers are set for another year of growth and innovation.