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True Group expands with Hyundai HX300A L excavator

by Richard Cosgrove  |  Tue 13 May 2025

True Group expands with Hyundai HX300A L excavator

A Hyundai Construction Equipment 30-tonne crawler excavator is the first machine to wear the striking new livery of Loughborough-based True Group. The company, with plant hire, grab lorry, aggregate supply, recycling, vehicle leasing and contracting divisions, is evolving from its original branding of True Plant Hire, to reflect the growing diversity of its operations across the region and nationwide.

Trueline Midlands was formed in 2015 as an ecological fencing and landscaping contractor, the company soon moved into groundworks and civils work. Purchasing a 2-tonne mini excavator it launched a multiple machine fleet and by 2018 True Plant Hire was established. It now runs more than 200 excavators, telescopic handlers, site dumpers, rollers and compact tracked loaders.

Expansion has been organic, with the company creating new internal divisions to meet its customers’ changing needs. A fleet of five grab lorries was purchased in 2021 and the business moved into crushing and screening of construction and demolition waste material from around the East Midlands. This division has now developed to include an inert Waste Transfer Station, producing hardcore and screened soils for re-use.

“It took about six months to get the Waste Transfer Station up and running,” said company founder and Managing Director Tom MacFarlane.

“The Environment Agency has been very helpful and we are working towards our CIWM (WAMITAB) certification.”

With a storage capacity of up to 75,000-tonnes a year, the Waste Transfer Station recycles more than 95% of the material that is taken in from sites across the region. Indeed, it is this waste business that will be the first customer for the new Hyundai excavator. The 30-tonne HX300A L has been equipped with a 2.5m wide Allu screening bucket, which will start the sorting process, as material is loaded into the mobile crusher in the waste facility. The machine will also be available through the plant hire fleet, where it will be offered with a range of attachments, including a hydraulic breaker.

Attachments are a speciality of True Group and have been part of the offer from day one. When initially working in the ecological contracting business, the company was an early adopter of a wide range of specialist attachments and now offers mulchers, shears and vibrating plates for its excavators, skid steer loaders and compact tracked loaders.

The company first acquired a Hyundai excavator in 2018, adding a compact tailswing HX235A with a dozer blade to the fleet. The reliability and strong performance of that machine was a contributing factor in the purchase of the new HX300A L.

“The service that we get from our Hyundai dealer, Willowbrook Plant, is excellent,” said Mr MacFarlane. “Plus, the deal that we were offered on the HX300A L was very good. Our previous experience with Hyundai machines is that they are bombproof, very reliable.”

The machine has been taken with a three-year warranty and Willowbrook will provide service while the excavator is covered. The dealer provides a range of equipment to the various True Group companies and the two businesses have built a strong relationship over the years.

“We also have our own workshops to carry out any repairs,” he added.

True Group has been updating many of the machines in its fleet as part of this year’s rebranding. “We’re spending about £3m this year on new equipment and infrastructure. We’ve heavily invested in new plant to give our customers the latest machines,” said Mr MacFarlane.

Hyundai’s HX300A L is a 30-tonne crawler excavator, powered by a 194kW (260hp) Stage V Cummins engine. The machine features an all-in-one exhaust after treatment system with no requirement for Exhaust Gas Recirculation (EGR). This contributes to improved fuel consumption and longer service intervals.

Electronic Pump Flow Control (EPFC) ensures an optimal balance of power and precision and an Eco Guage in the cab assist operators to maximise economy in every working operation. Hyundai’s comfortable operator cab features an 8” touchscreen monitor that allows the operator to access machine control menus and to monitor excavator performance.

The 30-tonne excavator features Advanced Around View Monitoring (AAVM) with four cameras providing a 360° view around the machine. Intelligent Moving Object Detection (IMOD) senses and warns the operator when people or objects come within 5m of the machine, preventing accidents and improving site safety.

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