by Richard Cosgrove | Tue 13 May 2025
Venieri launches in the UK
Venieri, the global manufacturers of innovative earth moving equipment, are officially launched in the UK by agricultural and construction equipment dealer group Conagri.
It is 77 years since Italian brothers Ferdinando and Carlo Venieri built their first crawler tractor, the 40hp Cingoletta, from a “carioca“, a military vehicle abandoned by the allies that was adapted for agricultural use.
That ability to produce a bespoke machine for both agriculture and construction remains one of the manufacturer’s differentiators to this day but all of the standard range will be available in the UK through Conagri.
The Venieri portfolio has now evolved to include construction equipment such as loaders and telescopic wheeled loaders, multi-functional machines and backhoe loaders (an articulated version of which is unique globally) ranging in operational weight between compact 3.6 and 22 tonnes.
Conagri’s Devon depot will showcase Venieri’s new articulated backhoe loader, the VF 823E, which claims to be the only such machine on the market which is hydrostatic and multi-functional.
As with all its machines, the backhoe has hydrostatic transmission, which enables it to advance by minute amounts, so the operator has complete control of the machine – a feature not available with a common gear box or power shift.
This is particularly useful for an attachment such as a milling machine where the machine is required to advance at 5/6kph so the correct depth of asphalt is removed from the road.
The hydrostatic transmission also means the machine can be truly multi-functional, exploiting its oil capacity to power the tools, so a further benefit is that it has lower fuel consumption.
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Venieri’s recently-launched VF 1.63D TL compact articulated wheel loader (pictured) will also be available for demonstration with Conagri. With an operating weight of up to 3.6 tonnes and a maximum tipping load of a creditable 2.3 tonnes, despite its diminutive dimensions, it can muster a top speed of 40kph on the road.
The brand’s proven ability to perform a wide variety of public works has made Venieri an ideal and cost-effective solution for local authorities, civil defense and the military.
With the Conagri subsidiary AMIA already in place as South West dealer, the group is actively looking to recruit others in East and West Scotland, Cumbria, the North West and North East, North Wales, West Midlands, East Midlands, The Midlands, South East and South (Surrey, Sussex, Hampshire).
As such, Conagri will be showcasing the Venieri brand at more than a dozen county, agricultural and local shows throughout the UK, including Royal Highland, Royal Welsh, Devon County, Royal Bath and West, and Royal Cornwall, following the brand’s showing at BAUMA.
Conagri director Andrew Venton said: “The innovation and passion which Venieri brings to the UK market makes them an especially welcome addition to our stable.”