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Willowbrook expands Hyundai heavy equipment territory

Northamptonshire-based Willowbrook Plant is building on its presence in the heavy equipment market, through the expansion of its Hyundai Construction Equipment territory. The company will provide sales, service, parts and customer support for Hyundai machinery over 10-tonnes operating weight throughout Northamptonshire, Leicestershire, Nottinghamshire, Derbyshire, Lincolnshire, Norfolk, Suffolk, Essex, Cambridgeshire, Hertfordshire and Bedfordshire.

Founded in 2008, Willowbrook Plant has been a leader in the construction equipment market across Central England, offering customers a range of machinery and support from an outstanding service and parts department. Willowbrook became a Hyundai Heavy Line dealer in July 2011, initially delivering machinery across Northamptonshire, Leicestershire and Cambridgeshire. That sales area was expanded to include Lincolnshire, Derbyshire and Nottinghamshire in 2020.

With the additional territory for 2026, and a rapidly growing range of equipment from Hyundai, the company will be expanding its sales and service capabilities, as it continues to drive growth across a wide range of industry sectors. The business is one of the first in Europe to deliver Hyundai’s Next Generation crawler excavators, along with dozers, wheeled loaders and articulated dump trucks. 

“We at Willowbrook Plant are excited to be expanding our territory with HD Hyundai after more than 15 years of partnership,” said Andy Greensmith, Sales Director.

“We feel honoured to have been awarded the expansion and it’s great to have the recognition of our past success. Our focus has always been on delivering dependable support that keeps our customers’ machines working and downtime to a minimum. We’re committed to bringing that same level of service to both existing and new Hyundai customers across these new counties.”

Bart van Berkel, Hyundai’s Head of Network and Dealer Development, added: “Willowbrook Plant continues to demonstrate exceptional service and back-up for customers across the region and we are delighted to be able to expand the company’s dealership territory, bringing new levels of support to equipment users in this wider area.”

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