by Kyle Molyneux | Tue 14 Feb 2023
Yanmar CE EMEA appoints Daredevil agency
Switching from a multi-agency approach, Yanmar Compact Equipment EMEA is centralising its public relations across Europe, Middle East and Africa in an exclusive agreement with London-based international B2B agency Daredevil. The agency is tasked with providing consistent but tailored messaging across the region, in local languages, and using both new and traditional media channels.
The move comes as Yanmar CE continues to strive to get ever closer to local markets, dealers and – of course – customers. Yanmar CE EMEA joins Daredevil’s growing client roster of global mining and construction market leaders. The London-based PR agency is headed by ex-editor and long-term construction PR figure Brian O’Sullivan.
“Daredevil’s existing understanding of the Yanmar brand coupled with its specialist knowledge of the international construction equipment industrial markets makes them ideally suited to advancing and centralizing our public relations across the EMEA region,” commented Meg Jacobe, PR and Content Manager, EMEA.
“Yanmar CE stands out in a congested compact equipment marketplace,” said Brian O’Sullivan, Managing Director, Daredevil. “With a heritage that dates back over a century, it not only has a venerable past but with its focus on innovation and sustainability, it also has a bright future, one that is being recognized by a growing international customer base. We are energised to promote its good works across the EMEA region,”
Daredevil – whose tagline is ‘PR. In Bold’ – is experienced in thought leadership and corporate comms, content creation, digital strategy, SEO, internal comms and event management.
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