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Bobcat introduces new styling

by Kyle Molyneux  |  Thu 28 Nov 2019

Bobcat introduces new styling

Bobcat has revealed a bold new look for its product line up. The refreshed styling, including three-dimensional elements, is now more modular and can be applied to machines of all different types and sizes.

As the first step of implementation of the new branding, the machine design element of the new scheme was used in the two- to four-tonne R-series mini-excavators launched last year. New styling decals have now been added and are being launched to complete the new brand identity. In the EMEA region, the M-series loaders (S450, S510 and S530) will be the first product line to carry the new styling – and these machines will be commercially available from January 2020.

The next product line with the full new design in EMEA will be the R-series loaders, also in 2020, followed by others later next year. Jin Hup Yeu, from the Doosan Design Center in Seoul, explained that “the new 3D-effect decal creates a more dynamic, three-dimensional look and feel with the machine’s exterior design”. The design language is slightly different according to the type, function and size of the equipment. For example, the compact machines emphasise the ‘Agile’ and ‘Versatile’ qualities with a look that is stylish and sleek. On the other hand, the larger tonnage machines put the focus on their ‘Tough’ and robust qualities.

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