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Doosia celebrates 30 years as Doosan dealer

by Kyle Molyneux  |  Wed 28 Apr 2021

Doosia celebrates 30 years as Doosan dealer

The first interaction between Doosan (or Daewoo Construction Equipment as it was then) and Doosia took place at the Bauma Fair in Munich in 1990. At the time, Daewoo was a new player in the European market and had set its sights high for growth in the region. Doosia was already an established business in Sweden, acting as a general agent for various brands in the country, supplying new and used machinery, parts, accessories, attachments and tools to Swedish contractors.

Doosia saw the potential in the Daewoo brand and Daewoo saw Doosia as an established player that could launch the brand in the Swedish market. In 1991, the agreements for the general agency were signed and an exciting journey began. It has proved to be a very successful partnership for both companies, so much so that today Doosia has helped to establish Doosan as Sweden's third largest construction machinery brand.

In the last 30 years, Doosia has expanded substantially and now has five branches in Gothenburg, Uddevalla, Jönköping, Staffanstorp and Stockholm/Järfälla, as well as the headquarters in Linköping. To ensure the whole of Sweden is covered, Doosia has also created a network of eight sub-dealers and 20 authorised service workshops throughout the country.

Despite all of these facilities and services, Doosia still retains a family-feel and a welcoming approach for new and existing customers, with regular open house events in normal times. Doosia is particularly good at customising machines for the Swedish market and to meet specific requests from customers. Two years ago, this was recognised with Doosia winning a special award for its achievements in this area at Doosan’s European dealer meeting that year.

Doosia is solely responsible for sales and servicing of the Doosan crawler, wheeled and mini/midi excavator, wheel loader, articulated dump truck and attachment ranges in Sweden. Doosia’s sales and service network is acknowledged as one of the best in the country. Doosia customers benefit from superb on-site service networks, covering everything from emergency repairs to routine maintenance. The company’s factory-trained engineers have many years of hands-on experience of repairs and servicing of plant and machinery.  

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