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JCB Digs Deep For Poppy Appeal

by Graham Black  |  Wed 06 Feb 2019

JCB Digs Deep For Poppy Appeal

JCB’s unique poppy-liveried mini-excavator has been auctioned, the winning bid of £25,500 having been made by Arnold Plant Hire. In addition, JCB commissioned Stoke-on-Trent ceramics company Valentine Clays to craft 255 bone china poppies, one for each soldier in Uttoxeter and the surrounding villages who lost their life in WW1. The limited edition poppies sold out within days and raised a further £6375 for the Royal British Legion’s Poppy Appeal. The total raised for the Royal British Legion was £31,875.

CAPTION: George Bamford (left) presents Annmarie Jones and Simon O'Leary of the Royal British Legion with the proceeds of this year’s fund-raising initiatives.

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