by Richard Cosgrove | Thu 14 Nov 2019
New look for Hyundai A-series
Today, during the yearly Construction Equipment dealer conference, at the European headquarters at Tessenderlo, Belgium, a brand-new look for the A-series machines was revealed by the Hyundai Construction Equipment Europe (HCEE) management team.
The new Stage V compliant A-series machines, which includes wheel loaders and excavators, will now adopt a ‘fresh’ new colour combination - and the traditional yellow arm and boom, will be replaced by a modern grey-green tone, which is identical to the current colour of the undercarriage. The new livery for the HCEE brand will enable customers to easily distinguish an A-Series machine in the field. HCEE says that changing the current colour scheme for the A-Series will have a big impact on the brand.
Hyundai believes that the new grey-green colour of the arm and boom will give the A-series a more recognisable image – distinguishing the machines from competitors brands, as Hyundai strengthen its presence within the European market.
Got a news story? Email news@earthmoversmagazine.co.uk.