READY2GO to Launch at Plantworx

Thu 18 May 2017

READY2GO to Launch at Plantworx

Talking about the new proposition Janine said “Ready2Go is all about simplifying how a customer can purchase a machine from Finning, or our Cat Compact Dealers. It is very similar to the way individuals are used to buying a car from an automotive dealer showroom. At Plantworx we will be launching Ready2Go with three key machines, the Cat 300.9D, Cat 301.7D and Cat 305E2 CR. Each unit will be clearly priced, coming with three buckets, two years unlimited hours warranty and access to 24/7 online parts ordering through parts.cat.com.

“For those customers wanting to finance a purchase, we have teamed up with Cat Finance to develop both affordable and flexible finance options that not only encompass the purchase of the machine, but also any additional items like service packages, hammer attachments, trailers and even a Isuzu D-max Pick-upTruck. “So visitors to Plantworx will literally be able to drive away with a new machine and trailer, which really highlights the most important part of Ready2Go. It is all about fulfilling the immediate equipment needs of an individual owner operator or plant hire business. These units will be available in stock, prepped and ready to be delivered, so we will become very accessible. “For example, if a plant hirer needs a five tonne excavator to fulfill a long-term hire, whether they have already purchased a fleet of Cat equipment from us or not, they can pick up the phone, knowing what the price of the machine is and place an order.

“Equally, when it comes to owner operators, understanding the real cost of running a machine for the typical three to five year ownership period is essential if you are to make a financial commitment and plan for the future. This is particularly important for the increasing number of operators looking at becoming owners and putting together a business plan. “For both of these customer groups, it is here that the industry leading residual values that used Cat equipment can achieve, comes into play. When looking at the overall cost of ownership the sales of trade-in value of the machine is extremely important.

“With this in mind, we also recognise the importance of developing the Ready2Go offering. So in the future, we are looking to include relevant parts and service bundles within a single fixed and clearly costed package. Plantworx is just the start of this exciting new approach, with more machines, both new and used, set to be a part of Ready2Go. “So with the backing of local Cat Compact Dealers and the largest branch and mobile engineer network in the UK and Ireland, we are looking forward to engaging with many more compact equipment customers up and down the country.”

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