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Molson Re-Branding

by Graham Black  |  Wed 06 Feb 2019

Molson Re-Branding

After a period of significant expansion of the Molson Group it has taken the decision to re-brand the companies within the group. The objective of the exercise is to align all the individual businesses under the Molson brand, while maintaining its unique identity.

The re-branding exercise began late last year with A&Y Equipment, which is now known as Molson Compact Equipment. Young Plant Sales, the former Scottish Hyundai mini-excavator dealer, is now known as Molson Young Plant Sales, selling and supporting a wide range of equipment including Sennebogen, Terex Ecotec and Kobelco.

The Finlay Group, the Terex Finlay dealer for England and Wales that was acquired by Molson in mid-2018, will now be known as Molson Finlay. This operation is likely to move to a new headquarters building in the Staffordshire area in the near future.

Aggregate Washing Services, previously a Finlay Group company, will become Molson Washing. However, there is no change to the name of the Finlay Hire operation.

Molson Used is a new brand that reflects that the group is one of the UK’s largest used equipment dealers, covering a huge array of equipment. Molson Equipment and Molson Green will remain the group’s brands in England and Wales for traditional construction and recycling equipment respectively.

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